Badal Patel
Badal Patel

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Badal Patel is a freelance graphic designer, art director, and photographer based in NYC. She believes in creating strong ideas through verbal and visual communication.

Her name is incredibly hard to pronounce, so she goes by ‘B’. Growing up as a first generation Indian-American, Badal was immersed in two cultures at once…which is what she credits for her keen eye, fresh perspective, and constant need for hot sauce/chutney.

Badal's approach is concept first, style second to ensure there is rhyme and reason to her work. Her diverse portfolio ranges from designing visual identity systems for mass consumer brands to more niche and new-to-world brands. Her love for art direction and photography is inspired by light, travel, and color.

In addition to this you can always find her working on side hustles and/or passion projects…some of which you can see on her shop or her adara stationery collections.


D&AD, The One Club, The Clios, Graphis, Communication Arts, Under Consideration-Brand New


Unilever, Kashi, Corona, Budweiser, Form Hair Care, Clinique, Wink Brow Bar, The Dieline, Mindy Kaling