Have a question? Want to say hi?
Drop Badal a line at: email@example.com
Badal Patel is a designer and art director based in New York City. She believes in strong ideas that are designed beautifully.
Her name is incredibly hard to pronounce, so she goes by ‘B’. Growing up as a first generation Indian-American, Badal was immersed in two cultures at once…which is what she credits for her keen eye, fresh perspective, and constant need for hot sauce/chutney.
Badal's approach is concept first, style second to ensure there is rhyme and reason to her work. Her diverse portfolio ranges from designing visual identity systems for mass consumer brands like Kashi and Unilever to more niche and new-to-world brands.
In addition to this you can always find her working on side hustles and/or passion projects. Currently, her biggest side hustle is creating Indian-inspired paper goods for a boutique stationery studio she created called Adara.
D&AD, The One Club, The Clios, Graphis, Communication Arts, Under Consideration-Brand New
Unilever, Kashi, Corona, Budweiser, Form Hair Care, Clinique, Wink Brow Bar, The Dieline, Mindy Kaling