Badal Patel

Budweiser Prohibition

Badal Patel
Budweiser Prohibition


Visual Identity

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.



Client: AB InBev
Studio: Jones Knowles Ritchie
Creative Direction: Tosh Hall
Role: Designer
Typography: Ian Brignell
Photographer: Martin Wonnacott