Badal Patel

Kashi Redesign

Badal Patel
Kashi Redesign


Visual Identity
Art Direction

Once a leader in its category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new identity system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table. Art direction was focused on putting food first, literally, with beautiful macro shots along with an editorial style of photography to showcase the stories.



Client: Kellogg's
Studio: Jones Knowles Ritchie
Creative Direction: Tosh Hall
Role: Designer
Lifestyle Photographer: Jack Jeffries
Food Photographer: Jonathan Gregson