brand identity • packaging

Budweiser Prohibition

During the 1920s Prohibition era, more than half of all breweries in the United States shuttered their doors. But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.

We decided to resurrect that story with the launch of Budweiser Prohibition Brew, drawing inspiration from the archives to create the most confident NA beer the world has ever seen.

Credits—

Client: AB InBev
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: Paul Sieka
Designers: Mike McQuaid, Hanna Kim, 
Charlotte Jackson, Badal Patel
Copywriter: Jen Chandler
Typographer: Ian Brignell
Illustrator: Filip Yip
Photographer: Martin Wonnacott
Film & Motion: Justin Sottile

 

brand identity • packaging

Wink

A brow bar specializing in threading. We developed a visual identity system including wordmark, color and illustration to highlight the idea of approachable precision.  

Credits—

Client: Wink
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: JB Hartford
Design Director: Andrew Bellamy

 

brand identity • packaging

Kashi

Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table.

Credits—

Client: Kellogg’s
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: Danny D’Arcy
Lead Designer: Sarah Scheisser
Lifestyle Photographer: Jack Jeffries
Food Photographer: Jonathan Gregson
Food Stylist: Peta O’Brien
Retoucher: Barry Craig

brand identity • packaging

Form

Your hair, your Form. All women are different, all hair is different. We developed a visual identity system consisting of brand marks, typography, color, photography and communications to bring Form to life.

 

Credits—

Client: Walker & Co.
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: Alex Boulware, Andrew Bellamy
Designers: Saskia Naidu, Ellis Green
Film & Motion: Justin Sottile, Justin Goode
Retoucher: Simon Verrill
Bottle Structure: Bone+Black

brand identity • packaging

Desiree

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Credits—

Client: Diageo
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Designer: Sarah Scheisser
Photographer: Martin Wonnacott

brand identity • packaging

Wheaties

Champion is more than a title, it’s a mindset.
Broadening the definition of the brand’s
promise and developing a unique editorial style, 
we helped Wheaties elevate its game.

Credits—

Client: Wheaties
Role: Designer
Agency: Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: Danny D'Arcy
Designers: Saskia Naidu
Photographer: Jack Jeffries
Film & Motion: Justin Sottile