Badal Patel

Desiree

Badal Patel
Desiree
BadalPatel-desiree
 
 

DESIREE

Visual Identity
Packaging

Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multisensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

 
 
 
 

CREDITS

Client: Diageo
Studio: Jones Knowles Ritchie
Creative Direction: Tosh Hall
Role: Designer
Photographer: Martin Wonnacott