Badal Patel

Form

Badal Patel
Form
BadalPatel-Form
 
 

FORM

Visual Identity
Art Direction
Packaging

Form is a haircare brand that understands that all women are different, along with their hair. A visual identity system was created to showcase the brand’s customization options through the use of a dynamic symbol. The art direction highlighted the uniqueness of hair and how it moves through animation and motion. Short videos were created as social media teasers to launch the brand.

 
 
 

CREDITS

Client: Walker & Co.
Studio: Jones Knowles Ritchie
Role: Designer