Visual Identity
Art Direction

Inspired by the process of packaging—a source of endless possibilities. Initial concepts, raw ideas, design, production, realization, the finished product, and the future. This is what the Dieline is all about.

We created a visual identity along with custom type that embodied this process. It signals a triumphant new era for Dieline in its evolution from a packaging blog to a creative platform with a focus on the global design community, not just the work. Dieline is just the beginning.



Client: Dieline
Studio: Jones Knowles Ritchie
Role: Lead / Senior Designer
Typographer: Letters From Sweden