Love Beauty & Planet



Visual Identity
Art Direction

In the world of ‘naturals’, consumers often need to choose between buying effective beauty products and environmentally-conscious ones. Love Beauty & Planet is the first mass beauty brand to use fully-recycled materials for their products. In addition to this, they ethically source their ingredients, remain cruelty-free, and promote sustainability. With this in mind, the central strategy behind the identity is Beauty—for both woman and planet in equal parts.

To make the brand pop against other typical naturals brands, the focus of art direction was to add warmth, femininity, and showcase the abundance of ingredients. This brand can be found everywhere, from mass department stores like Target to your local drug and beauty specialty stores.



Client: Unilever
Studio: Jones Knowles Ritchie
Role: Lead / Senior Designer
Lifestyle Photographer: Brigitte Sire
Food Photographer: Evi Abeler